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About me

Vietnamese - 28 - Female

4 yrs professional experience


I make technology useful and usable.

With a background in both industrial design and HCI design, I strive to make new technologies useful and usable. I'm good with design methodologies, work well with complexity and ambiguity 

I am currently based in Trento, Italy. I am open to remote work or relocation within the European Union.

Work Experience

USER Experience Reseacher 

Apr - Dec, 2020 

USER is a leading UX design & UX research consultancy in Singapore

Note: due to NDA, design process cannot be shown for this employer.

Vietnam Team Lead + Design Ops | Client - Indigo Group, Singapore

  • Delivered EdTech Management Portal serving 12000+ students. 

  • Planned and executed development sprints. (Team of 10)

  • Coordinated design & development, Singapore & Vietnam team.

  • UX Evaluation & optimization, fixing usability issues.

Lead UX Designer | Client - Land Transport Authority, Singapore 

  • UX research & testing (focus group, interviews, co-creation, UEQ)

  • Designed a web app for nationwide monitoring of MRT machines.

  • Visual design for complex signaling, multi-station, multi-machine

  • Demo & pitches to key stakeholders for buy-in.

Tools involved

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Interim Chief Representative Officer, HCM City, Vietnam (4 months)

  • Represented HQ in legal and administrative matters in VN.

  • Coordinated Vietnam office operation and staff welfare.


2017 - 2020

Speedcargo is a technology startup that provides solutions to automate aviation logistics.

In 4 years, our team went from an R&D project to a robotic startup with 6.0+ SGD millions in funding.

Note:  parts of the design process is shown here. This section is restricted and the password is available only to intended viewers.

Tools involved

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Product Design

  • Industry mapping to define use cases of technologies

  • Process mapping for technology integration.

  • Started and designed a new product concept that got successful buy-in from customers (now tested in real operation) - view Assemble

Interaction Design 

  • Lead UX design for all products, covering both web-app and mobile.

  • Multimodal interaction: screen-human, machine-human,object-human.

  • Took charge of the whole UX design process, from research, ideation, prototype to user testing.

  • Product demo & pitches to the team, VIPs, CEOs, ministers for buy-in.

Design system & Brand strategy 

  • Defined & documented the UI language that is used across the technology suite. 

  • Defined Speedcargo brand (in commercial use) - logos, fonts, colors

  • Designed communication materials: pitch deck, exhibitions, layouts, websites, brochures...etc.

Additional core team tasks

  • Team budget monitoring (up to SGD2.0million yearly)

  • Communication and coordination with HQ for public relations, procurement & finance.

Power To Make

Mar - Jul, 2016

Based in Melbourne, Power to Make offers design and fabrication services to the construction industry across all sectors.

Product Design Intern 

  • Designed a flat-packed coffee table that can be easily assembled by hand and manufactured entirely from a single plywood piece.

  • Solved complex joinery geometry to create a new joinery method.

  • Created an intuitive assembly instruction manual for the user.

  • The final design was fabricated and exhibited at Australian International Furniture Fair 2016.

Other activities

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Concept design (teamwork) for DHL Innovation Challenge 2016. The design proposed using public transport train system for last-mile delivery & collection.

view concept video

Top 3 finalists worldwide

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Best of FYP - Exhibited

Bachelor Product Design Thesis proposed PUURA - a solution for food adulteration problem in Asia.

view concept video


The project was selected for exhibition at National Design Center, Singapore


Furniture design - Exhibited

Designed a plat-packed coffee table that can be assembled without tools.

view assembly guide

The design was exhibited at Australia International Furniture Fair under Power To Make. 


DHL Innovation Challenge


B.FA - Product Design

School of Art, Design & Media,

Nanyang Technological University


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M.Sc - Human-computer interaction design (on-going)

EIT Digital Master Programmer - Double Masters - HCID Track

  • Universidad Politécnica de Madrid (1st year)

  • University of Trento (2nd year) - nowcognitive interaction

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