Vietnamese - 28 - Female
4 yrs professional experience
I make technology useful and usable.
With a background in both industrial design and HCI design, I strive to make new technologies useful and usable. I'm good with design methodologies, work well with complexity and ambiguity
I am currently based in Trento, Italy. I am open to remote work or relocation within the European Union.
USER Experience Reseacher
Apr - Dec, 2020
USER is a leading UX design & UX research consultancy in Singapore
Note: due to NDA, design process cannot be shown for this employer.
Vietnam Team Lead + Design Ops | Client - Indigo Group, Singapore
Delivered EdTech Management Portal serving 12000+ students.
Planned and executed development sprints. (Team of 10)
Coordinated design & development, Singapore & Vietnam team.
UX Evaluation & optimization, fixing usability issues.
Lead UX Designer | Client - Land Transport Authority, Singapore
UX research & testing (focus group, interviews, co-creation, UEQ)
Designed a web app for nationwide monitoring of MRT machines.
Visual design for complex signaling, multi-station, multi-machine
Demo & pitches to key stakeholders for buy-in.
Interim Chief Representative Officer, HCM City, Vietnam (4 months)
Represented HQ in legal and administrative matters in VN.
Coordinated Vietnam office operation and staff welfare.
2017 - 2020
Speedcargo is a technology startup that provides solutions to automate aviation logistics.
In 4 years, our team went from an R&D project to a robotic startup with 6.0+ SGD millions in funding.
Note: parts of the design process is shown here. This section is restricted and the password is available only to intended viewers.
Industry mapping to define use cases of technologies
Process mapping for technology integration.
Started and designed a new product concept that got successful buy-in from customers (now tested in real operation) - view Assemble
Lead UX design for all products, covering both web-app and mobile.
Multimodal interaction: screen-human, machine-human,object-human.
Took charge of the whole UX design process, from research, ideation, prototype to user testing.
Product demo & pitches to the team, VIPs, CEOs, ministers for buy-in.
Design system & Brand strategy
Defined & documented the UI language that is used across the technology suite.
Defined Speedcargo brand (in commercial use) - logos, fonts, colors
Designed communication materials: pitch deck, exhibitions, layouts, websites, brochures...etc.
Additional core team tasks
Team budget monitoring (up to SGD2.0million yearly)
Communication and coordination with HQ for public relations, procurement & finance.
Power To Make
Mar - Jul, 2016
Based in Melbourne, Power to Make offers design and fabrication services to the construction industry across all sectors.
Product Design Intern
Designed a flat-packed coffee table that can be easily assembled by hand and manufactured entirely from a single plywood piece.
Solved complex joinery geometry to create a new joinery method.
Created an intuitive assembly instruction manual for the user.
The final design was fabricated and exhibited at Australian International Furniture Fair 2016.
Concept design (teamwork) for DHL Innovation Challenge 2016. The design proposed using public transport train system for last-mile delivery & collection.
Top 3 finalists worldwide
Best of FYP - Exhibited
Bachelor Product Design Thesis proposed PUURA - a solution for food adulteration problem in Asia.
The project was selected for exhibition at National Design Center, Singapore
Furniture design - Exhibited
Designed a plat-packed coffee table that can be assembled without tools.
The design was exhibited at Australia International Furniture Fair under Power To Make.
DHL Innovation Challenge
B.FA - Product Design
School of Art, Design & Media,
Nanyang Technological University
M.Sc - Human-computer interaction design (on-going)
EIT Digital Master Programmer - Double Masters - HCID Track
Universidad Politécnica de Madrid (1st year)
University of Trento (2nd year) - now - cognitive interaction