Ava Pham | Product - Interaction designer

About me

Vietnamese - 28 - Female

4 yrs professional experience

Hello!

I make technology useful and usable.

With a background in both industrial design and HCI design, I strive to make new technologies useful and usable. I'm good with design methodologies, work well with complexity and ambiguity

I am currently based in Trento, Italy. I am open to remote work or relocation within the European Union.

Download CV

Download Portfolio

Work Experience

USER Experience Reseacher

Apr - Dec, 2020

USER is a leading UX design & UX research consultancy in Singapore

www.user.com.sg

Note: due to NDA, design process cannot be shown for this employer.

Vietnam Team Lead + Design Ops | Client - Indigo Group, Singapore

Delivered EdTech Management Portal serving 12000+ students.
Planned and executed development sprints. (Team of 10)
Coordinated design & development, Singapore & Vietnam team.
UX Evaluation & optimization, fixing usability issues.

Lead UX Designer | Client - Land Transport Authority, Singapore

UX research & testing (focus group, interviews, co-creation, UEQ)
Designed a web app for nationwide monitoring of MRT machines.
Visual design for complex signaling, multi-station, multi-machine
Demo & pitches to key stakeholders for buy-in.

Tools involved

Interim Chief Representative Officer, HCM City, Vietnam (4 months)

Represented HQ in legal and administrative matters in VN.
Coordinated Vietnam office operation and staff welfare.

Speedcargo

2017 - 2020

Speedcargo is a technology startup that provides solutions to automate aviation logistics.

In 4 years, our team went from an R&D project to a robotic startup with 6.0+ SGD millions in funding.

www.speedcargo.sg

Note: parts of the design process is shown here. This section is restricted and the password is available only to intended viewers.

Tools involved

Product Design

Industry mapping to define use cases of technologies
Process mapping for technology integration.
Started and designed a new product concept that got successful buy-in from customers (now tested in real operation) - view Assemble

Interaction Design

Lead UX design for all products, covering both web-app and mobile.
Multimodal interaction: screen-human, machine-human,object-human.
Took charge of the whole UX design process, from research, ideation, prototype to user testing.
Product demo & pitches to the team, VIPs, CEOs, ministers for buy-in.

Design system & Brand strategy

Defined & documented the UI language that is used across the technology suite.
Defined Speedcargo brand (in commercial use) - logos, fonts, colors
Designed communication materials: pitch deck, exhibitions, layouts, websites, brochures...etc.

Additional core team tasks

Team budget monitoring (up to SGD2.0million yearly)
Communication and coordination with HQ for public relations, procurement & finance.

Power To Make

Mar - Jul, 2016

Based in Melbourne, Power to Make offers design and fabrication services to the construction industry across all sectors.

www.powertomake.com.au

Product Design Intern

Designed a flat-packed coffee table that can be easily assembled by hand and manufactured entirely from a single plywood piece.
Solved complex joinery geometry to create a new joinery method.
Created an intuitive assembly instruction manual for the user.
The final design was fabricated and exhibited at Australian International Furniture Fair 2016.

Other activities

Concept design (teamwork) for DHL Innovation Challenge 2016. The design proposed using public transport train system for last-mile delivery & collection.

view concept video

Top 3 finalists worldwide

View project